Plenty of book festivals and art and acim where you can promote your title to the general public and usually find some people interested. Any topic has potential in the summer, as long as it’s not related to winter, like a book about skiing or ice-climbing. Of course, the biggest sellers are often novels for beach and escapist reading on a vacation. Travel books also sell well in spring and summer for people preparing for vacation. And don’t forget fitness books-people want to shed those extra pounds so they can look their best at the beach.
Other Holidays/Seasons: Depending on your book’s subject, you can help to promote it at various holidays. Start planning two months or more before the holiday and start promoting at least a month before so as the holiday approaches, people become interested and excited. For example, any romance novel has potential for Valentine’s Day, any book about Ireland or that has Irish characters in it could do well for St. Patrick’s Day. Horror novels can be a hit around Halloween, and historical fiction or history or biographies about significant Americans could do well at the Fourth of July. Books on war and the military can be promoted in conjunction with Memorial Day and Veterans Day, or at anniversaries like Pearl Harbor or the landing at Normandy. And if your book is about hunting, there’s deer season, bird season, bear season. There’s also a school “season.” Be creative about considering possibilities.
Anniversaries: Don’t forget significant anniversaries of events-several books are in the works to be published in conjunction with the two hundredth anniversary of the War of 1812, and I imagine the same will be true in 2014 when World War I reaches its century mark. There are always various events being held on certain topics of interest that can help to sell your book. For example, if you write about automobiles, Henry Ford, or the automobile industry, the upcoming 100th anniversary of a specific model of a car, such as the Model T celebrated in 2008, could help you to promote your book.
Annual or Bi-Annual Events: Every time the Olympics comes around, books about athletes and especially Olympians can see higher sales. If you are a local author writing about the history of your area and the town holds an annual Founder’s Day, you can promote your book at the festivities. The Fourth of July is a popular time for communities to celebrate their own history in conjunction so keep that in mind. It might also be an annual car race, an annual fishing derby, or an annual exhibit at the public library on mental illness that might be relevant to your book.